What to do when consistent growth is elusive.
Growth strengthens consumer packaged goods (CPG) companies and fuels value creation. But consistent growth has become elusive in recent years. Scale used to drive growth, but today, small CPG companies significantly outperform their larger counterparts. What accelerates growth today? CPG leaders must understand that the consumer is boss and find new ways to address changing customer preferences and gather better data about emerging market trends.
Growth drives more value than cash or margin short term and three-quarters of value long term…but more than half of companies fail to grow or destroy value in the attempt.
Overall growth for US consumer packaged goods companies rose only slightly in 2014. What separated the winners from the also-rans?