How Big Consumer Companies Can Fight Back
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.
The consumer goods industry has been transforming globally due to the rise of digital insurgents and emerging business models. Explore BCG's latest thought leadership on consumer products to plan your company's next move.
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.
For decades, makers of fast-moving consumer goods have outperformed companies in most other sectors. But as market conditions get tougher, they’ll need a three-part plan to create value.
Zero-based budgeting can deliver impressive savings, but the overriding goal should go beyond cost cuts to enable the company’s overall growth agenda.
Large consumer companies must learn how to balance size with speed to compete with a new breed of smaller competitors.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
BCG’s Karin von Funck shares the fundamentals for success in her recent LinkedIn post.
Even as CPG companies become more engaged in digital commerce, their perspectives on new competitors can be dangerously narrow. Winning requires a deep understanding of digitally influenced business models.
Among the CPG industry’s strongest performers in 2016 were companies that satisfied one or the other of Americans’ conflicting desires for better nutrition and for indulgences like sweets and alcohol.
Three moves can help consumer packaged goods companies prime their supply chain for digital and lock in an e-commerce advantage.
There’s no bigger uncertainly or likely risk facing consumer goods companies’ supply chains than trade policies, explains BCG’s Jeff Gell in his recent blog.
For CPG companies, Brazil is a tough market. To run a successful supply chain, they must break some rules and adopt unconventional approaches.
EN
