Reinventing the CPG Supply Chain with Zero-Based Budgeting
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
The rise of digital insurgents and new business models has been transforming the consumer goods industry. Explore BCG’s latest thought leadership on consumer products to plan your company’s next move.
Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.
The US growth leaders don’t owe their success to business as usual.
Allergan’s Erin Russell draws on the company’s experience launching a new venture to offer some simple advice on engaging consumers: try something new and different.
When zero-based budgeting uses saved money to reinvest in a company correctly, such as towards promotions and marketing, it can be a tool for success.
Chinese Consumers and the Digital Economy
China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.
Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.
Even as CPG companies become more engaged in digital commerce, their perspectives on new competitors can be dangerously narrow. Winning requires a deep understanding of digitally influenced business models.
Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.
Consumers are willing to spend more on packaging that would have a less negative impact on the environment.
Valuable insights are buried in brands’ vast troves of data. Here's how companies can use that data to go beyond pilots and achieve scale.
E-commerce sales are growing at an explosive rate, but manufacturers of consumer packaged goods are lagging online. These companies must take action in four areas to make up lost ground.
Three moves can help consumer packaged goods companies prime their supply chain for digital and lock in an e-commerce advantage.
There’s no bigger uncertainly or likely risk facing consumer goods companies’ supply chains than trade policies, explains BCG’s Jeff Gell in his blog.
For CPG companies, Brazil is a tough market. To run a successful supply chain, they must break some rules and adopt unconventional approaches.
Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
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