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Growth in the Luxury Market

The luxury market is large and growing, but the rules of the game are changing rapidly.

The luxury market is a significant economic force and—particularly for Europe—a substantial driver of GDP and competitive advantage.

—a significant increase from €845 billion in 2015.

Although the luxury market is ready to grow, its rules are changing rapidly, and players need to be nimble in order to stay competitive. Market development is leading to significant growth in luxury. in everything they do.

The Rise of Experiential Luxury

Another significant trend is the rise of experiential luxury, including categories such as high-end food and wine, luxury hotels, and exclusive vacations. Nearly half of all consumers—and a majority of Millennials—say they’re buying fewer products and purchasing more experiences. —representing a fundamental shift in consumer behavior, from owning to being.

The BCG Difference

We understand the trends and driving forces of the luxury market. Our extensive research and relationships in the luxury space help clients focus on four key areas:

  • Understanding the Luxury Industry. Analysis of luxury business models, categories and emerging trends.
  • Decoding the Luxury Consumer. Unveiling what global luxury consumers really want and how successful luxury brands deliver.
  • Managing the Luxury Code. Collaborating with luxury brand managers to continuously challenge and improve their business.
  • Preparing for the Future of Luxury. Organizing for growth to win in the coming years.

We partner with clients to challenge conventions and deliver new insights and approaches. By leveraging our vast network of people and organizations in the luxury industry—including leading players in fashion, high-end retail, luxury hotels, automotive, and jewelry—we enable clients to take rapid action and anticipate future trends.

Meet BCG’s Luxury Market Experts

  • Leads BCG’s global luxury sector
  • Luxury, fashion, and beauty
  • Retail
  • Supply chain and logistics
  • Consumer products
  • Retail
  • Apparel and accessories
  • Travel and tourism
Nicola Pianon

Senior Partner & Managing Director


  • Sales force effectiveness
  • Product portfolio strategy
  • Mergers and acquisitions (M&A)
  • Postmerger integration (PMI)
  • Post-merger integration and change management in sales and marketing
  • Organization efficiency and effectiveness
  • Go-to-market capabilities including digitalization of the function
  • Market research and customer insight
Consumer Products
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