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Pricing and Promotion Excellence

Pricing for competitive advantage has become more important than ever.

As companies shift from cutting costs to driving growth, pricing creates a greater impact than ever before. But customer expectations, heightened competition, and commoditization have many companies asking: what’s the best path forward? No single pricing strategy is right for every company. What’s essential is to understand how pricing against the competition is different from pricing to launch a product or penetrate a new market.

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