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Green Energy and the Environment

Environmental companies need to be nimble to stay in the green.

The solar industry is moving from a subsidy-driven to an investment model. At the same time, wind companies are grappling with rapidly evolving financing challenges. The energy storage market is taking center stage, demanding that market leaders reevaluate their business strategies. Similarly, water waste management's opportunities—and potential risks—continue to grow.

Leading organizations need to understand how the latest technologies can help them address today’s green energy challenges, apply lessons learned from industry leaders, and create a roadmap for navigating the sector’s ongoing evolution.

A Winning Strategy for Energy Storage

These crucial actions will help companies succeed in the nascent energy storage market:

  • Develop a proven battery product that is easy to install and use—although it’s unlikely that batteries will serve as the main source of differentiation in the next few years.
  • Fashion a clear, well-marketed value proposition, one that has compelling economics and appeals to end users emotionally by stressing the product’s potential benefits to the environment.
  • Develop a smart go-to-market approach, one that leverages partnership and acquisition opportunities—with system integrators and installers—to fill gaps in key capabilities.

Just by implementing net present value-positive measures with reasonable payback…the US could reduce its total energy consumption by nearly 20% through 2020. A 16% reduction is similarly possible in Europe.

The Easy Way to Reduce Energy Consumption Right Now, BCG commentary

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