EyeEm: BCG's Partner in Perspective
Never content with conventional approaches, BCG has partnered with a creative new global community of photographers to translate our business themes into the most authentic and visual metaphors.Learn more
We’re partnering with EyeEm, a global community of photographers, to source compelling visuals for each of our areas of expertise. In response to an expertise-specific mission, EyeEm uses its creative vision to pair BCG content with unique, thought-provoking imagery.
Peaks and troughs, swings and roundabouts — whatever you call it, there is always a balance in life eventually. Balance is incredibly important in a photo, and certainly something most photographers would consider carefully when framing images. But this mission specifically considers images that serve as a metaphor for balance. From roundabouts, egg timers, and scales right through to the yin and yang symbol — this mission is simply entitled, "A Balancing Act."