What is one of the most powerful tools for B2B information-service providers to grow organically, increase their "stickiness" with clients, and generate higher margins? An effective pricing strategy.
The B2B information-services industry is under pressure from several forces. Weak employment, especially in education and financial services, is straining per-user pricing models. Customers expect mobile access to information services, as well as other innovations that take advantage of big data and other digital trends. The growth slowdown in most emerging markets has also put a clamp on international growth plans.
In this context, pricing is a powerful tool that too few companies deploy to their advantage.by deploying a more effective pricing strategy. The most successful B2B information-services companies generate margins of up to 55% while retaining up to 95% of their customers year to year. That’s enough to change the dynamics of the market and set a company on a new growth trajectory.
Consider these tips for optimizing the pricing of information-services: