Public service broadcasters (PSBs) are facing an uphill battle to stay relevant in an always-on, borderless, fast-paced digital world. To remain viable, they need to become leading providers of high-quality content while fulfilling their mandate to provide public service.
This doesn’t mean abandoning the traditional business of delivering national and regional television programming. Rather,and extend their offerings across multiple channels to reach every age group.
PSBs can do this by: