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Digital Trends


Print Media

Transforming Print Media

Print media publishers need a clear strategy to unlock cash and move toward digitally aligned businesses that provide new sources of growth and profit.


The Programmatic Path to Profit for Publishers

As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.

Signals Intelligence

Display retargeting from paid search ads can reduce cost per action by 40%. Advertisers that don’t use this advanced technique are leaving money on the table.

Media & Entertainment