Pricing in B2B Information Services
What is one of the most powerful value creation tools for B2B information-service providers? An effective pricing strategy.
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BCG partners with publishers, broadcasting companies, and information services providers to identify and address the challenges they face, and to understand emerging opportunities that could reshape organizations and revenue streams.
In the past five years, we have completed more than 700 media projects around the globe. These projects have focused on building proven frameworks in vertical media subsectors such as:
- Pay TV and cable
- Free-to-air TV
- Movies
- Publishing
- Digital pure plays
- B2B information services
- Advanced advertising services
We help media companies address strategic growth, corporate development, and transformation topics. Examples include total shareholder return strategy, large-scale and portfolio transformation, M&A, postmerger integration, people and organization, digital business build, and content economics and monitization strategies. In addition, we support operations, performance improvement, and functional excellence programs.
Touchpoint Analysis
How, when, and why are target audiences consuming your media products? Touchpoint analysis provides nuanced, actionable answers to these questions.
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