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Commercial Maturity Web-Survey Tool

BCG’s Commercial Maturity Web-Survey Tool is a set of proprietary benchmarks gathered from global medical technology firms in the US, Japan, EU5 (France, Germany, Italy, Spain, and the UK), and BRIC countries (Brazil, Russia, India, and China).

The tool covers topics such as critical market challenges, typical strengths and weaknesses in commercial functions, and effective levers to improve the performance of commercial functions. The quantitative and qualitative benchmarking data allows medical technology companies to assess market challenges as well as their own commercial maturity and priorities. The solution also serves as a tool for data storage, analysis, and output templates.

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