Bringing Digital Disruption to Building Materials

Here are five essential steps for seizing opportunities in digitally enabled direct distribution.

Building materials producers should adapt their strategies and capabilities now before the full effects of the digital revolution alter the industry landscape. The first producers to adopt a digitally enabled direct-distribution model will gain major competitive advantages.

In order to capture these emerging opportunities, building materials producers will need to embrace five interrelated imperatives.

1. Make Digital Transformation a C-Level Priority.

2. Establish an Independent Digital Unit.

3. Become Agile to Innovate

4. Implement Digital Ideas Effectively.

5. Measure the Results.

Process Industries & Building Materials