Organizations in every sector can help tackle disease and health problems.
Infectious diseases and family health issues still cause immense suffering in the poorest parts of the world. For example, about 200 million people become infected with malaria each year, causing over half a million deaths. Organizations in the public, private, and social sectors can help mitigate these tragedies by sharing learning and innovations to develop and deliver life-saving interventions to underserved populations.
Borrowing lessons from consumer companies can improve health in Africa.
Global health organizations are fighting to alleviate the cycle of poverty that affects many Africans. To enhance success, these organizations can borrow from the playbooks of consumer companies to improve their impact on Africa’s most at-risk populations. Here are five important lessons:
Africa is a very diverse continent, with no single solution for every market. Different consumer behaviors, cultures, preferences, and other factors will affect awareness of a particular health problem, the way in which treatment is received, and the willingness to pay.
, considering such factors as local tastes and preferences, willingness to pay, access to infrastructure and electricity, and logistical challenges.
From a product’s prelaunch and throughout its life cycle, successful consumer companies develop and communicate marketing messages that convey the product’s value to the consumer.
Distribution and logistical challenges are consistently cited as key barriers to the uptake of global health interventions.
Policymakers now stand at a fork in the road and face two paths: the familiar but long, expensive, and ultimately unsustainable path of developed economies, and a shortcut that leapfrogs over the problems experienced by developed economies and results in a system that provides better health outcomes, financial sustainability, and individual satisfaction. African economies are well-suited to, and would be better off taking, the second path.
Wendy Woods, the global head of BCG’s Social Impact practice, explains how trust and resource sharing can help social sector organizations achieve their individual goals and advance the collective “big mission.”Watch the video