James Cooper is a core member of the Technology, Media & Telecommunications, and Marketing, Sales & Pricing practices at Boston Consulting Group. He has extensive experience in the media industry gained through his work at BCG and previously. His focus is on helping established media companies develop the capabilities required to grow in a competitive digital environment.
James works with clients on identifying opportunities and supporting the development and execution of growth strategies to create additional value for brands through new revenue streams. He also leads engagements accelerating the acquisition of digital subscribers for media companies, as well as helping brands across industries optimize their digital marketing strategy.
Before joining the firm, he worked in finance at BBC Worldwide and The Interpublic Group of Companies.