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AI has entered the business world. What happens next?

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Putting Artificial Intelligence to Work

We are in the Cambrian era in the development of artificial intelligence. Here’s a practical guide for introducing and spreading AI in large organizations.

Getting Physical: The Rise of Hybrid Ecosystems

Giant digital ecosystems have created extraordinary value, but some of today's best opportunities span the digital and the physical worlds.


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The New Globalization

Globalization may seem to be in retreat, but that’s not the full story. Yes, nationalism and protectionism are pulling things apart, but digital technologies are bringing people, devices, and processes together. It’s time to update your worldview.


Taking Advantage of Risk

The ability to establish a sustainable “risk advantage” will be as important for the companies of the future as creating a competitive advantage is today.

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To build a business that endures, there’s no better place to look for inspiration than your own biology.

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The Business of Business Is No Longer Just Business

In more predictable times, a narrow focus on business matters made sense. Today, it’s risky. Business leaders must raise their game to deal with the increasing interconnectedness of companies, economies, and societies.

How to Build a Business That Lasts 100 Years

Martin Reeves shares startling statistics about company lifespans and reveals six principles for building businesses that flourish in the face of change.

How Big Consumer Companies Can Fight Back

Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.

What’s Next for the Sharing Economy?

The economic foundations of sharing are broad. Many other industries could soon face the disruption that hotel chains and taxi fleets have experienced.

Three Lessons on Success from an Arab Businesswoman

Professional Arab women juggle more responsibilities than their male counterparts, and they face more cultural rigidity than Western women. Leila Hoteit explains what their success can teach us about tenacity, competition, priorities, and progress.


Martin Reeves

Martin Reeves, Director
BCG Henderson Institute

What We Are Reading

The Person and The Situation

    • In understanding and explaining human behavior, write psychologists Lee Ross and Richard Nisbett, we invariably overestimate the importance of the actor and underestimate the importance of context. To understand our actions, we need to consider the situation we’re in.
    • While the authors mainly discuss non-business situations, the implications for business are clear. Organizational behavior is shaped as much or more by context as by people and their motives. The same is true for the outcome of a strategy—the external context plays a crucial role.
    • It’s a useful caution for business leaders: Look at the context. Step back and consider the larger frame.
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Signals and Boundaries: Building Blocks for Complex Adaptive Systems

    • In a complex, dynamic, and interactive world, it often makes sense to think of businesses not as machines, which are easily manipulated to deliver predictable outcomes, but as complex adaptive systems, which are not.
    • John Holland, a professor of psychology, computer science, and engineering, goes beyond describing such systems to consider how their structure arises and how they can be “steered.”
    • Signals (in a business, this could be a memo from senior executives) and boundaries (a functional unit, for example) are important in this regard. Understanding the intricate hierarchical arrangement of signals and boundaries, Holland writes, is essential to understanding how to influence these systems.
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