Overcoming the Eight Barriers to Making Green Mainstream
To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
Artificial intelligence isn’t new, but broad public interest in it is. Our survey of consumers found that people are surprisingly knowledgeable and excited about AI.
Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.
Our Insights on Inflation
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.
A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.
Fending off digital attackers takes resilience—and winning in those areas where the competition can’t.
Companies need to use GenAI as an instrument, not a hammer, and focus on three initiatives that can deliver the most impact.
Matthew Kropp looks at the way customer interactions with brands will be transformed by a new breed of conversational chatbots—offering no wait times, 24/7 access, 100% recall of support information, and cost savings up to 80 percent.
Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.
Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.