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Leggi le nostre recenti pubblicazioni sul Pricing

Il pricing ha il potere di creare un vantaggio competitivo e stimolare la crescita durante i periodi di stagnazione, soddisfacendo o superando le aspettative dei clienti. Ma non tutte le aziende hanno adottato schemi di pricing in grado di raggiungere questo obiettivo. Leggi la recente pubblicazione di BCG sulla leadership nel pricing per ottenere informazioni fondamentali su come massimizzare i profitti generati dai prodotti del tuo portfolio.


COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

More Thought Leadership on Pricing

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