Connected car functionality is developing into an important criterion for consumers purchasing automobiles. At the same time, new players from outside the traditional auto industry have entered into the connected car landscape, and smartphones brought into the car have emerged as an alternative to embedded systems.
Important questions facing OEMS:
BCG has developed a set of proven tools to help answer these questions based on a holistic view of the evolving connected car landscape and latest market trends and benchmarks, as well as a rich database containing profiles of all global OEMs. These tools can help organizations plan the milestones needed to set up a future-fit connected car strategy for B2C and B2B business models.
As the connected car leads to the entry of new players from IT and Internet services, it is especially important to understand the dynamics of those industries. BCG combines the global automotive and technology industry expertise to take both approaches into account.