Managing Director & Partner
New York
Alannah Sheerin joined Boston Consulting Group in 2009. She is a core member of the Marketing, Sales & Pricing (MSP), and Technology, Media & Telecom (TMT) practices. She heads the MSP practice for the New York office. Alannah has extensive experience in media transformations and in marketing effectiveness, organization, and operating models. Within media, Alannah has worked on both sides of the aisle: with marketers and well as publishers.
Alannah has worked with clients across industries including consumer, financial institutions, and media. She is a specialist in redesigning and transforming media organizations, including running benchmarking studies and developing marketing process playbooks.
Before joining the firm, Alannah worked at Saatchi & Saatchi Healthcare Communications Inc., a division of the Publicis Groupe.
With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
Streaming services have thrived with consumers under lockdowns. What happens when things open up?
Journalism is not going away. But what business models will do the most to help keep it alive?
Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
Companies that have the demand, capacity, competencies—and the ability to snare the right talent—may be candidates to make the shift.
Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.
Many publishers have turned themselves into digital media companies. But consumer behavior and the industry continue to evolve. Companies need a new action plan.
There’s a profitable—but demanding future for fashion and beauty magazines. To outperform with top advertisers, a magazine must excel in four areas.