Featured Content

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    2020年代の勝利をめざして
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    BCGカーボンニュートラル経営戦略
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Alannah Sheerin joined Boston Consulting Group in 2009. She is a core member of the Marketing, Sales & Pricing (MSP), and Technology, Media & Telecom (TMT) practices. She heads the MSP practice for the New York office. Alannah has extensive experience in media transformations and in marketing effectiveness, organization, and operating models. Within media, Alannah has worked on both sides of the aisle: with marketers and well as publishers.

Alannah has worked with clients across industries including consumer, financial institutions, and media. She is a specialist in redesigning and transforming media organizations, including running benchmarking studies and developing marketing process playbooks.

Before joining the firm, Alannah worked at Saatchi & Saatchi Healthcare Communications Inc., a division of the Publicis Groupe.

AREAS OF EXPERTISE

  • Growth
  • Operating model redesign
  • Media transformation
  • Post-merger integration
  • Benchmarking
  • Technology and digital
  • Transformation

EDUCATION

  • MBA, Wharton School, University of Pennsylvania
  • BS, finance and political science, Tulane University

Publications and Videos

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Streaming Viewers Aren’t Going Anywhere

BCG’s latest research shows that consumers plan to maintain their viewing habits. But individual providers still need to earn a place in the lineup.
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Delivering on the Promise of First-Party Data

Top brands use a clear strategy, robust measurement tools, and strong in-house tech capabilities to improve the customer experience and boost business results.
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Digital Marketers Race to Meet the Needs of a New Era

With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
Can Subscription Video Providers Hold On to Their New Customers?

Can Subscription Video Providers Hold On to Their New Customers?

Streaming services have thrived with consumers under lockdowns. What happens when things open up?
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Winning the Media Subscription Battle

The days of a one-offer-fits-all approach are long gone.
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For US Journalism, the Future Is Brighter Than You Think

Journalism is not going away. But what business models will do the most to help keep it alive?
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How Agile Marketing Organizations Get That Way

Marketers that successfully implement agile do so as a form of transformation—cultural as well as organizational.
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Is It Time to Bring More of Your Marketing In-House?

Companies that have the demand, capacity, competencies—and the ability to snare the right talent—may be candidates to make the shift.
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As Media Companies Go Digital, Who’s in Charge?

Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.
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The New News on Print Media Transformation

Many publishers have turned themselves into digital media companies. But consumer behavior and the industry continue to evolve. Companies need a new action plan.
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Beauty Books: Meeting More Demanding Print Advertisers’ Needs

There’s a profitable—but demanding future for fashion and beauty magazines. To outperform with top advertisers, a magazine must excel in four areas.
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The Agile Marketing Organization

To increase their agility, chief marketing officers require very different capabilities and structures than were needed in the past.
豊富な専門知識と幅広い経験