Companies will have to venture far beyond China’s biggest metropolitan areas to win the loyalty of upper-middle-class and affluent households. There are high concentrations of such households in more than 2,000 Chinese cities.
Angela Wang joined Boston Consulting Group as a senior advisor in 2019. She is a core member of BCG's Greater China Consumer and Retail Practice. She has extensive experience in developing strategy and improving operational performance for a broad range of clients in Greater China, including retailers, luxury, fashion as well as consumer goods companies.
Digital technology offers direct customer engagement, yet 85% of all sales still happen in stores. Some retailers are figuring out how to capture the best of both worlds.
An approach that uses digital technology to better understand customers’ needs relies on e-commerce platforms to get new products into the market quickly.
China’s overall economic growth is slowing, but consumption is soaring. Here are the megatrends and shopping behaviors that companies need to understand in order to succeed in a market worth trillions of dollars.
Online shopping in China is a chaotic yet seamless adventure—one that blurs the lines between entertainment and e-commerce.
In collaboration with Alibaba, BCG explores how China's strikingly distinctive e-commerce landscape and online behaviors offer a window into the future of shopping—and valuable insights for companies around the world.