Markus Hepp is member of the global leadership team of the Consumer practice at Boston Consulting Group, and he leads the firm’s retail work in Europe.

Since joining BCG in 2001, Markus has focused his work on serving clients across the food and nonfood retail sectors. He has acquired deep experience in retail transformations, concept reinvention, category management, pricing, and store operations.

In the retail field, Markus has led different commercial and operations transformations as well as major concept reinvention efforts in Germany, UK, Eastern Europe, and the Netherlands for leading food retailers. His project work has also covered end-to-end supply chain optimization, pricing strategies, resetting food and near-food categories, and customer-led concept reinvention.

In addition, Markus has worked with companies in various fast-moving-consumer-goods (FMCG) sectors, as well as in hard goods categories such as furniture. His work in these sectors has focused primarily on developing growth strategies.


  • MBA, Columbia Business School
  • Diploma, physics, University of Cologne
  • MSc, semiconductor science and technology, Imperial College London