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Brands & Loyalty

Insights & Growth


思考する営業: BCG流営業戦略


なぜ安くしても売れないのか: 一人二極化消費の真実


Sales & Channels

B2B Marketing

Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.


Going to Market in Emerging Economies

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The New China Playbook

Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.

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