Demystifying The Indian Online Traveler—Hotels: A Four Billion Dollar Opportunity

The size of the online hotel bookings industry in India is estimated to be $4 Bn by 2020. The Indian leisure traveler today has a long, complex hotel booking journey with low brand loyalty. Industry players will need to differentiate their product and service offerings from their competitors to attract, retain and convert consumers.

This study has been published by BCG in association with Google.