消費財 最近の論考

デジタル・ディスラプターや新しいビジネスモデルの台頭により消費財業界は⼤きく変化しつつあります。消費財関連企業の次の施策を考えるうえでBCGの論考がお役に⽴てば幸いです。

Featured Insights

おすすめコンテンツ

" "

再生農業:より持続可能で高収益な一次生産の構築に向けて

再生農業は、農産物を生産しながら生物多様性や気候を改善する手法です。長期的には農家に大きな利益をもたらす一方、農法の変更に伴うリスクは農家だけでは負担できません。農家を支援するシステムを構築するためのヒントを紹介します。

Japan-Book-2023.jpg

BCGが読む経営の論点2023

不確実な時代だからこそ、世の中の変化と流れを読み解き、他社に先駆けて有効な手を打つことが競争優位性の構築につながります。本書では、序章で不確実性に対応するためのシナリオプランニングの手法を紹介し、第1章以降でBCGが重要と考える10の潮流について変化の本質と経営へのインパクトを考察し2023年にとるべきアクションを提示します。

マーケティングの未来を創るのは今

テクノロジーの進化と消費者の期待の上昇を背景に、マーケティングは急速に変化しています。CMOやマーケティング部門はどうしたら遅れをとらずついていけるのでしょうか?

Managing Through COVID-19

" "

Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

Sustainability in the Consumer Products Industry

Sustainability is Surging in Consumer and Retail

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

BCG on Consumer LI Showcase

BCG on Consumer

Follow us on LinkedIn for the latest insights and news on consumer products, retail, fashion, and travel.

Creating Value and Growth

" "

Complexity and Excellence—The Year Ahead

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.

Don’t Overlook Your Mature Consumers

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

Winning in Digital

What Will AI Do for Customer Experience?

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

What’s Possible: GenAI and Consumer Packaged Goods

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

" "

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

" "

BCG Executive Perspectives

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG’s experts.

Consumer Packaged Goods

" "

Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.

Inflation | Collection | Hero

Inflation

Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.

Transforming Operations

" "

BCG-WEF Project: AI-Powered Industrial Operations

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

Subscribe to receive the latest insights on Consumer Products Industry.