再生農業:より持続可能で高収益な一次生産の構築に向けて
再生農業は、農産物を生産しながら生物多様性や気候を改善する手法です。長期的には農家に大きな利益をもたらす一方、農法の変更に伴うリスクは農家だけでは負担できません。農家を支援するシステムを構築するためのヒントを紹介します。
再生農業は、農産物を生産しながら生物多様性や気候を改善する手法です。長期的には農家に大きな利益をもたらす一方、農法の変更に伴うリスクは農家だけでは負担できません。農家を支援するシステムを構築するためのヒントを紹介します。
不確実な時代だからこそ、世の中の変化と流れを読み解き、他社に先駆けて有効な手を打つことが競争優位性の構築につながります。本書では、序章で不確実性に対応するためのシナリオプランニングの手法を紹介し、第1章以降でBCGが重要と考える10の潮流について変化の本質と経営へのインパクトを考察し2023年にとるべきアクションを提示します。
テクノロジーの進化と消費者の期待の上昇を背景に、マーケティングは急速に変化しています。CMOやマーケティング部門はどうしたら遅れをとらずついていけるのでしょうか?
In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.
To survive the crisis, brands need to shore up their supply chain, adjust to shifting sales channels and reset existing promotional calendars.
Frenzied buying has mainly ended, but alcohol sales have begun to creep upward.
How does a nation reopen the economy while balancing the health of its citizens? As COVID recovery develops, companies need the ability to sense micro-market changes in consumer behavior.
To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.
Companies can use seaweed to advance decarbonization and create other benefits, including improved marine ecosystem health.
CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.
Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.
BCG on Consumer
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Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.
CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.
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Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.
A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.
Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG’s experts.
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Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?
BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?
The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations.