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流通 最近の論考

流通業界におけるデジタル活用、世界の流通オペレーションの動向、トランスフォーメーションによる価値創造と成長促進などについて、BCGの論考をご覧ください。流通関連企業の将来の経営を考えるうえでBCGの論考がお役に立てば幸いです。


Featured Insights

Advanced Analytics, AI, and Digital

Technology & Digital - Scaling the Store of the Future

Scaling the Store of the Future

New technologies can lure consumers back to stores with experiences they can’t get online. Here’s how retailers can ensure a fast, effective rollout.

COVID-19 and the New Leadership Agenda

The COVID-19 outbreak underscores the need to be resilient in the face of transformative global risk.

The Future of Retail

The New Face of Retail

BCG's Brad Loftus dispels some myths about consumer behavior and the role of technology in retail.

See New Retail in Action

See New Retail in Action

BCG’s Peter Burggraaff reflects on his time in East Asia immersed in the ecosystem of online and offline shopping experiences.

Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

マーケティングの未来を創るのは今

テクノロジーの進化と消費者の期待の上昇を背景に、マーケティングは急速に変化しています。CMOやマーケティング部門はどうしたら遅れをとらずついていけるのでしょうか?

なぜ安くしても売れないのか: 一人二極化消費の真実

一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。

Fashion and Luxury

Pulse of the Fashion Industry: 2019 Update

The fashion industry has improved its social and environmental performance in the past year, but at a slower rate than the previous year. Despite this improvement, the fashion industry is still far from sustainable.

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

How Should Brands Maximize the Benefit of Proliferation?

The Importance of a Brand's Authenticity

Transformation, Growth, & Value Creators

Can Traditional Retailers Counter the Online Threat?

Can Traditional Retailers Counter the Online Threat?

Amazon’s purchase of Whole Foods was a shot across the bow. To compete with e-commerce players, established retailers must improve their value proposition, their internal operations, and the customer experience.

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