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Growth

How Both Nutrition and Indulgence Are Propelling Growth in CPG

Jim Brennan | Krishnakumar (KK) S. Davey | Peri Edelstein | Leslie Hinchcliffe | Connie Chang

US consumers have not lost their taste for sweets, salty snacks, and alcohol, but they also want foods and beverages that promise better nutrition. In 2016—an otherwise sluggish year for US CPG sales—many of the industry’s top performers found growth by satisfying one or the other of these seemingly contradictory desires.

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