Choose your location to get a site experience tailored for you.

Remember my region and language settings


How Both Nutrition and Indulgence Are Propelling Growth in CPG

Jim Brennan Krishnakumar (KK) S. Davey Peri Edelstein Leslie Hinchcliffe Connie Chang

US consumers have not lost their taste for sweets, salty snacks, and alcohol, but they also want foods and beverages that promise better nutrition. In 2016—an otherwise sluggish year for US CPG sales—many of the industry’s top performers found growth by satisfying one or the other of these seemingly contradictory desires.

Read full article on bcg.perspectives
Previous Page