Media & Entertainment: The Nucleus of India’s Creative Economy—Unleashing the Talent Tsunami to Drive Growth

The Indian media and entertainment industry is continuing its strong double digit growth and total employment of approximately 6.5 million by 2022. The industry has the potential to double its direct workforce in the next five years. However, growing the talent pipeline and upskilling is the need of the hour.

This study has been published by The Boston Consulting Group in association with The Confederation of Indian Industry (CII).