"Whether rightly or wrongly, I think companies think they know how to participate with Gen X but are very perplexed with how to participate with Gen Y.”

BCG’s Christine Barton on Millennial consumers

BCG’s Christine Barton spoke to CNBC about how the Millennial population is aging and how this affects their spending—and why companies want to get to know this generation so well. "Whether rightly or wrongly, I think companies think they know how to participate with Gen X but are very perplexed with how to participate with Gen Y," she said.

CNBC