BCG's Alpesh Shah on the growth of India's Internet economy.
From Buzz to Bucks: Capitalizing on India's "Digitally Influenced" Consumers was referenced by LiveMint.com in an article on the growth of India's Internet economy. "The report is based on a survey that was done over the last three years. It included 25,000 consumers and over 100 product categories. We looked at how consumers are doing information search and purchasing online . . . There are more people coming online from rural India as well as more women as compared to before," explained BCG's Alpesh Shah.