"In some parts of the world, people will say: 'Yes, go for it.' In Germany people are more conservative and will ask: 'Is it licensed, is it certified?'"

BCG's Markus Lorenz explained Germany's reluctance to invest in new companies.

Reuters spoke with BCG's Markus Lorenz about the hesitation of German companies to invest in new technologies before they’ve reached maturity. "In some parts of the world, people will say: 'Yes, go for it.' In Germany people are more conservative and will ask: 'Is it licensed, is it certified?'" Markus explained.

Reuters