"You have to pull all the classical retail levers to regain like-for-like sales."

BCG's Olivier Abtan discussed how luxury brands must respond to slowing business.

Bloomberg included the BCG exhibit Opening Stores is No Longer Enough in an article on Prada's grim prospects for 2016. BCG's Olivier Abtan was quoted regarding the actions brands like Prada must take: "You have to pull all the classical retail levers to regain like-for-like sales."

Bloomberg