BCG's Abheek Singhi and Amitabh Mall's guest column on modern day retailing in India for LiveMint, in which they predict that the retail industry is capable of reaching its full potential, but it must embrace technology in order to do so.
BCG uses cookies to improve the functionality, performance, and
effectiveness of our communications. Detailed information on the use of cookies is provided in our Privacy
Policy. By continuing to use this site, or by clicking "I agree," you consent to the use of cookies.
