"The market for beds is a very large one, with a high degree of dissatisfaction. With the right marketing, the right product design, and the right set of functional benefits, a start-up founder could make a lot of money."

The Wall Street Journal spoke with BCG's Michael Silverstein on how the personal mattress market is ripe for disruption. "The market for beds is a very large one, with a high degree of dissatisfaction. With the right marketing, the right product design, and the right set of functional benefits, a start-up founder could make a lot of money," said Michael.

Wall Street Journal