"We might see upswings here and there, but at some point the marginal return starts to look less attractive."

BCG’s John Rose on current trends in the film industry

In an article on CNBC, BCG’s John Rose was quoted on current trends in the film industry and why recent movie remakes have low marginal returns. "We might see upswings here and there, but at some point the marginal return starts to look less attractive,” he said.

CNBC