CFO Innovation
An article by CFO Innovation references a Preemptive Transformation: Fix It Before It Breaks about how preemptive change can generate significantly higher long-term value than reactive change, and how it does so faster and more reliably. BCG’s Martin Reeves, a co-author of the report, says that a transformation being preemptive is the single biggest indicator of success. However, co-author Lars Fæste says that many companies are still reluctant to try preemptive transformation, despite its proven benefits.
