"[Small organic and natural food purveyors] are able to really focus on a subset of consumers and subset of retailers, and win in those areas and use that as a platform to grow into mainstream areas."

BCG's Dan Wald on the recent gains in market share for small organic and natural food purveyors.

"[Small organic and natural food purveyors] are able to really focus on a subset of consumers and subset of retailers, and win in those areas and use that as a platform to grow into mainstream areas," BCG's Dan Wald explained to Reuters News, in an article on the threat big food producers feel from smaller competitors.

Reuters News