BCG's Christoph Nettesheim spoke on small and medium-sized enterprises in emerging Asia.
Straits Times referenced Overcoming Asia's Obstacles to Growth: How Leading Companies Are Reshaping Their Environment in an article about how small and medium-sized enterprises in emerging Asia are missing opportunities in their region. According to BCG's Christoph Nettesheim, "We found that companies need to have a different mindset if they want to succeed in Indonesia, Malaysia or China, compared to Europe, the United States, Hong Kong, or Japan." BCG's Michael Meyer added: "We often hear that it's difficult to get Singaporean talent to agree to go overseas. Instead people commute, they're not on the ground."