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Vedomosti

How Volvo Penta succeeded in bringing together dealers who have long feuded

Volvo Penta (part of Volvo Vostok group) has decided to restructure the operations of its dealers throughout Russia. Previously, they squabbled, stole each other's clients, concealed information and fight price wars, which affected revenues and the quality of their service. Now Volvo Penta is trying to introduce a culture of cooperation, incentivising those dealers who help each other, according to Vsevolod Gavrilov, Director of Volvo Penta in Russia.

Vedomosti
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