A BCG report is referenced in an article by Consultancy to debunk key myths about artificial intelligence (AI). The report groups AI users into four categories: Pioneers, Investigators, Experimenters, and Passives. According to the report, Pioneers look to scale AI throughout their enterprises, enabling them to leverage AI for revenue-generating applications over cost-saving ones. However, the report finds that many executives remain hesitant to invest in AI, and they are likely to be left in the dust by Pioneers. With 88% of Pioneers investing more in AI than the previous year, compared with 62% of other groups, Pioneers are widening a gap with others that late adoption will render insurmountable.