"The past ten years were more about the emergence of real 'consumers' [in China], who for the first time were able to buy basic goods."

BCG’s Jeff Walters on consumer trends in China

In an article in China Daily, BCG’s Jeff Walters discussed how consumer trends will affect Chinese companies: "The past 10 years were more about the emergence of real 'consumers' who for the first time were able to buy basic goods,” he said.

China Daily