Livemint
BCG's Amitabh Mall and Namit Puri wrote a guest column for Livemint on how companies can drive positive digital influence. They cited CII National FMCG Summit 2015: Re-Imagining FMCG in India, a BCG report in collaboration with the Confederation of Indian Industry, which estimates that $40 billion to $45 billion or 30% to 35% of spends in fast-moving consumer goods would be digitally influenced.
