“If you are a consumer goods company, the market [opportunity] is such that you want to be thinking about your strategy now because over time it is definitely likely to grow.”

—BCG's Marguerite Fitzgerald on Cuban business opportunities

Women's Wear Daily spoke with BCG's Marguerite Fitzgerald on business opportunities for consumer companies in Cuba. The article cited Understanding the Evolving Cuban Consumer, which found that US consumer goods firms see Cuba as the last true white-space market for opportunity. The article also referenced What Cuba’s Economic Evolution Means for Multinationals, which noted the need to upgrade Cuba's infrastructure.

Women's Wear Daily