“The question is whether Vice can transition successfully to television without damaging a brand that stands for really great content that is different and more engaging and fresh.”

BCG's John Rose spoke on the attempts of Vice Media Inc. to entice an online audience back toward cable.

Bloomberg discussed the perils and merits of Vice's transition into television with BCG's John Rose. “The question is whether Vice can transition successfully to television without damaging a brand that stands for really great content that is different and more engaging and fresh,” said John.

Bloomberg