"The mission of the Bruce Henderson Institute is to originate and develop, translate and apply new ideas in strategy and management. The book is merely a vehicle to do that."

BCG's Martin Reeves spoke on his book Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach.

India's the Economist interviewed BCG's Martin Reeves about his book Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach, and referenced the related iPad app, Your Strategy Needs a Strategy. Martin Reeves also cited this book and app in his recent guest column for Working Capital Review. According to Martin, "The mission of the Bruce Henderson Institute is to originate and develop, translate and apply new ideas in strategy and management. The book is merely a vehicle to do that."

The Economist