BCG's Martin Reeves discussed shaping environments.
India's Business Standard and Indian Express cited Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach and its authors, BCG's Martin Reeves, Knut Haanaes, and Janmejaya Sinha. While discussing shaping environments, Reeves explained, "It is about creating a common platform for collaboration; a common vision. It is about orchestrating their common interest. It is not an elementary competition it is in as much as something about... Some people call it co-opetition."