"People will only be driven to consume and pay for content that is highly relevant, and that's mainly local content."

BCG's Antonella Mei-Pochtler on the future of the media industry

"People will only be driven to consume and pay for content that is highly relevant, and that's mainly local content," explained BCG's Antonella Mei-Pochtler, in a recent article for CIO Magazine on the argument for local content.

CIO Magazine