"We wanted to demystify the country and help consumer companies determine whether to consider expanding there in the future."

—BCG's Marguerite Fitzgerald on the intent of the Cuban consumer survey

Miami Herald spoke with BCG's Marguerite Fitzgerald on the purpose of BCG’s Cuban consumer survey, and with BCG's Russell Stokes on Cuba’s business opportunities. They cited Understanding the Evolving Cuban Consumer, which found that because there is little advertising in Cuba, Cubans have very low brand awareness.

Miami Herald