Only 20% of drivers would be willing to pay $4,000 for self-driving features.

BCG survey implies a potential market of $325 billion for self-driving software.

Reuters referenced Back to the Future: The Road to Autonomous Driving in an article on the impending shake-up in the auto industry; specifically, BCG's finding that replacing many of the 100,000 taxis and 900,000 private cars in New York with a self-driving fleet with decent occupancy rates could be cheaper than using public transport.

Reuters