“We see a move away from conspicuous consumption toward more purposeful consumption.”

BCG's Christine Barton discussed socially responsible consumer spending habits.

Fortune referenced How Millennials Are Changing the Face of Marketing Forever: The Reciprocity Principle in an article on woman-friendly companies. BCG's Christine Barton explained that consumer habits are changing. "We see a move away from conspicuous consumption toward more purposeful consumption,” she said.

Fortune